The Guardian reports via data obtained from App Annie that between January 1 and January 12 of , WhatsApp had fallen from the 8th most downloaded app in the UK to the lowly position of 23rd. During roughly the same period of time January 1 — January 21 , Telegram gained approximately 25 million new users. According to data published by Hootsuite , Android Telegram users spend more time on the app than those using Facebook Messenger.
The social media specialists report that the average user spends 2. This infused each Snapchat interaction with an immediacy that resonated with a younger generation of mobile internet users. It also helped that the app broke the mold when it came to augmented reality filters and lenses — features that instilled Snapchat interactions with a creative irreverence missing from other social networks. Snapchat has shown some seriously impressive growth in its daily active users DAU outside of the United States and Europe.
DAUs in the rest of the world, however, have skyrocketed in this timeframe, going from 47 million to a whopping 99 million. Functionally, it offers very similar features to Douyin, but there are key differences in the type of content the two networks create and how it is curated and displayed.
The image-sharing platform saw a record growth year in , gaining more than million new monthly active users between January and December. Important information for brands looking to promote themselves on Pinterest is that the social media platform is only now starting to make its mark outside of the United States.
The next closest territory is Germany which accounts for a mere 3. France is third with 2. Demographically, Pinterest has largely been dominated by female users.
Reddit is a haven for the niche-obsessed. Australia 4. Currently, Reddit has just over 2. These are largely independent communities that exist with minimal moderation and interference from the platform itself. Users are able to form thriving communities around some pretty obscure topics — something that breeds fierce loyalty to a platform. There you go. The 15 most popular social networking sites and apps. In all seriousness, knowing as much as possible about a platform before you start promoting your brand on it is absolutely critical to social media marketing success.
Different functions and features make certain platforms more appropriate for one brand than another. At the same time, different legacies and cultures also attract specific audience demographics.
Build solid insight into all of these variables and your next social media campaign is far more likely to show the returns your business deserves. Looking to use social media to make money? Consider starting a dropshipping business , getting into selling on Amazon with tools like JungleScout, or build a blog! What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet.
All Rights Reserved. Skip to content. August 13, Dreamgrow is reader-supported. When buying products through links on the site, we may earn a commission at no extra cost to you. Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers. Reddit has a unique blend of content and community, with more than , communities dedicated to every topic imaginable. Tread lightly as you begin to navigate because if you get the tone wrong, commentators are quick to jump in and can trash a brand.
Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins. If your business is related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on Twitter. Jump into threads, provide value, share your own content as well as others, and join the nonstop conversation. LinkedIn is a very focused social media platform, and because of that, it has unlimited potential for connecting with an elite group of professionals who can make a difference for your business.
Featured image: Paulo Bobita All screenshots taken by author, June The top social media sites have seen plenty of movement in the the last few years. Meanwhile, Instagram has seen impressive growth and holds the number four position for MAU.
With that in mind, how do you choose where to invest your time and potentially ad spend? MAU 1 Facebook 2. Category Social Media. Baidu Tieba Postbar is offered by China's Baidu and is a social network based on keyword searches from the Baidu search engine. It's a discussion forum format that lets users create a social network around a specific topic or join an existing group. Users can then share the images with whomever they wish, keeping them away from prying eyes.
The social app includes visual effects like 4D Magic and Dynamic Stickers, along with video recording and editing features. It's free to create an account so you can browse and listen to curated playlists as well as create your own. There is also a subscription service, 8tracks Plus, available in the US and Canada.
Academia is a platform for academics and researchers to share academic research. Users have uploaded more than 22 million papers and the platform has million active users every month. It started as a free and open repository of academic journal articles but now charges fees to get authors in contact with those who want to read their research.
Amikumu is a cross-platform app that can be used to find people nearby who speak or are learning certain languages. The app was originally created for Esperanto speakers but quickly expanded to include speakers of all languages.
The app has members in more than countries speaking nearly languages. Amikumu's purpose is to create a social network where speakers and signers can find and share relevant information locally. Users can add their books as well as rate, review, and discuss them with other readers. Users have to apply for membership and membership usually requires an invitation from an existing member or approval by a membership committee.
Athlinks is a free social networking site targeting competitive endurance athletes. So niche, right? The platform mostly focuses on competitive results for running, swimming, cycling, mountain biking, triathlon, and adventure racing. Athlinks members can connect to their competitors and fellow athletes. BAND is a social network that focuses on group communication. Users can create their own space for communication with others for a specific purpose. These groups range from sports teams, friends, family, interest-based groups, teams, and pretty much anything you can think of.
It was created to help people market themselves to employers, clients, vendors, and the media, sharing their personal brand. Users can also network with one another through personal and professional interests. Blind is another professional network where verified professionals can come together to anonymously communicate in private company channels. More than 3. Diaspora is a nonprofit, user-owned, distributed social media network consisting of independently owned nodes pods that interoperate to form the network.
Since the network isn't owned by a single person or enterprise, it's safe from advertising and corporate mergers or takeovers. Fark is a community website that lets users comment on news articles and other content from around the web. Out of all of the story submissions the site receives each day only about of them are displayed on the main pages.
All of the links have associated threads where users can comment on the link. MeWe is an alt-tech social media network that seeks to be an alternative to Facebook. It has a relatively "hands-off" approach to content moderation. This has made the site popular with anti-vaxxers, US conservatives, and conspiracy theorists. Facebook is currently the largest social media site in the world. With 2. Users can share text posts, links, images, and videos with their Facebook friends.
Brands can also promote their products using paid ads on Facebook. Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version.
In June , it finally reached 1 billion monthly active users. Instagram is a highly visual platform, where users share videos and images. You can also use Instagram Stories and Live features. It is very popular among the younger generations. Source: statista. Twitter is a platform that lets users stay on top of trending topics and engage in relevant conversations. In , the platform had over million monthly active users. Twitter users send out at least million tweets per day on average.
Tumblr is another leading social media site. Users can join communities and participate in cultural dialogues to expand their ideas. In February , there were a total of million unique visitors to the website. LinkedIn is a social media site for professionals and is very popular among a B2B audience.
The platform has grown rapidly over the years and currently has million members. Members can expand their professional connections on the platform, showcase their portfolios, and search and apply for jobs. LinkedIn is also an excellent platform to share your professional expertise, as it allows members to publish blog posts that reside on the platform.
WhatsApp is a messaging app that lets users share text messages, images, voice notes, audio files, documents, and videos. It has grown exponentially over the years and had about 2 billion monthly users as of March Along with its growing user base, the platform has also introduced many new features to make interactions easier among users. While users could only make one-on-one calls before, it now has a group calling feature. They also introduced a WhatsApp Status feature that allowed users to update photo, video, and text statuses that disappeared after 24 hours.
As of Q1 of , million users were updating their WhatsApp Statuses daily. Users can send snaps to each other and update hour Statuses just like on WhatsApp and Instagram. In Q1 of , it had million daily active users who are highly active on the platform. Pinterest is a virtual scrapbooking social media site and is therefore, highly visual.
Users can create themed boards and add images and products to the board. Brands can even create Shoppable Pins through which users can directly make purchases. In , there were million monthly active users on the platform. These users have created more than billion pins on over 4 billion boards.
Reddit is a social media site where users become part of subreddits and engage with other users on relevant topics. It is also somewhat of a news aggregator site since users share the latest news from different sources on the site.
Other users will then interact with this news, upvote or downvote it, and comment on it. It has a huge community and gets over 1. Source: similarweb. YouTube is the largest video-sharing social media site in the world. It lets users upload videos on the platform, view videos from other users, and interact with them. In , it had an average of 2 billion monthly active users. YouTube users spend an average of 40 minutes watching videos on the platform.
It provides several browser extensions and also has iOS and Android apps. This social media site acquired the once popular hi5 social media platform in It is mainly focused around friendship and dating. Users can connect with others through common interests, games, browsing profiles, and more. Nextdoor is a private social network for dedicated neighbourhoods. You can enter your street address and find a community of people living in your area.
While it was previously just for neighbourhoods in the U. You can now use it from the U. Source: nextdoor. Users can share photos of their artwork, discover the work of other artists, and interact with other members of the community. Quora is one of the largest social networks for people to ask and answer questions about hundreds of topics and categories. This includes everything from language and career to mythology and marketing. As of , it had million monthly active users. If you have any question that internet results cannot answer, you can post it under a relevant category.
You can even send answer requests to experts on the topic. Meetup is a social media site that does exactly what its name says — it helps connect users with local groups to meet up with new people. Groups can organise events for like-minded people to get together. You can find groups in a wide range of categories including outdoors and adventure, tech, photography, language and culture, music, and more.
It is most popular in the U. Source: meetup. ReverbNation is one of the most reputable social media sites dedicated to musicians. They can promote their music through the platform and reach a bigger audience. They can even make money off of their tracks by selling them to fans or distributing them to major digital platforms. Besides these basics, ReverbNation also offers a host of tools and features to help musicians build their careers. Flixster is another niche social media site with a focus on film.
You can use this platform to learn about new movies and see what others think of it. You can also use it to book movie tickets for watching movies in a theatre. Goodreads is another niche social networking site, but this one focuses on books.
Book lovers can connect with fellow bookworms and share their book reviews. The site also provides them with book recommendations based on their reading history. Users can join virtual reading clubs and socialise with like-minded individuals.
Source: goodreads. Twitch is a live-streaming platform, mostly used by gamers to stream their game play or watch other gamers.
Users can interact with live streams from other gamers and comment on them or upload videos to Twitch for their audience. It has about 5 million monthly broadcasters. CaringBridge is one of the only social media sites of its kind. Wattpad is a social media community of readers and writers. The platform sees a ton of user-generated stories across various genres including fiction, poetry, humour, and even fanfiction.
It currently has about 70 million readers worldwide. Source: wattpad. Viadeo is another professional social networking site that connects business owners and entrepreneurs with one another. It is more popular in Europe than in the U. Crunchyroll is the go-to platform for anime enthusiasts to stream the latest anime shows and read popular mangas. Skyrock is a France-based social networking site, where users can create profiles and blogs and interact with other members.
Music, sports, and film blogs are the most popular on this platform. With Skyrock, you get free, personal web space to create and share blog posts and talk to others. You can also search for profiles of other users by using their search filters like location, gender, age, etc. You can also post images, like on Instagram, and others can like and comment on them. Source: skyrock. VK is a Russian social media site. Users can create groups and public pages, organise events, and message other users.
They can also share images, video, and audio or even play browser-based games. MyHeritage is a genealogy-based social media site. Users can create family trees, upload and view family photos, and update their family histories. People have even used the platform to find their ancestors and learn more about them. MyHeritage has also introduced DNA testing so users can more accurately trace back their family histories and discover their blood relations.
This is a blog-based social media site where users can create blogs and journals for other users to read. The platform also curates the top blogs and communities so users can easily access the most popular content on the platform.
Source: livejournal. Classmates is a social media site that connects you with your ex-classmates and school alumni. Users can easily plan their high school reunions through the platform and access their high school yearbook. SoundCloud is a music-sharing social media platform where users can upload their original tracks or listen to tracks from other artists.
They can add music to their playlists and comment on parts of a track that they like for other users to see. Bubbly is a voice-based social media site where users can create voice posts and tag and customise them with relevant images and filters. They can also find and connect with celebrities and artists to listen to what they have to say. Users can also share their voice posts to other social media sites like Facebook and Twitter.
0コメント